The Business

Beneath the Business

You’ve built the brand. Now build the backend that can hold it.

Built by the team behind multi-7 and 8-figure businesses that made the Inc. 5000, outlasted downturns, and scaled without burning out. (Okay—maybe we did burn out once or twice. But we rebuilt better. So you don’t have to.)

We’re the strategic operators behind some of the internet’s most iconic businesses.

At Co-Op, we help founders grow without chaos by installing the backend infrastructure most people skip—until it breaks.

We turn values into systems, vision into execution, and confusion into clarity—so you can finally scale with peace, profit, and a team that leads without you.

Hi, there. We’re Co-Op.

At Co-Op, we’re not just consultants—we’re the architects behind operations that actually work.

Forget plug-and-play SOPs or abstract strategy decks.
We help you install the infrastructure your business needs to:

  • Make profit predictable

  • Distribute ownership across your team

  • Reduce rework, churn, and founder burnout

  • Scale your company—without losing your culture

And we do it using our proven framework: STACK
Because when you stack the right systems, success stops resting on your shoulders.

The Co-Op Difference:

We Don’t Scale: We Stack.

Behind the Business

Workshop

A training for service-based founders who are ready to stack the right systems & scale with clarity, profit, & peace.

You’ve got vision, values, and a strong team. So why does growth still feel heavy?

If you’re in every decision, still holding it all together, and secretly dreading your next wave of success—this workshop is for you.

We’ll show you the exact framework we’ve used to help 6- and 7-figure businesses reclaim $325K+ in lost operational profit, install scalable infrastructure, and finally lead from a place of peace—not pressure.

You’ll walk away with insight, clarity, & a personalized diagnostic to pinpoint what’s really holding you back—and exactly where to start.

When Growth Outpaces Structure

You’ve scaled the front end—revenue, reach, reputation.
But behind the scenes, it still feels like a house of cards.

You’re in too many decisions.
Your team is strong—but still leaning on you.
Execution’s inconsistent. And growth? It’s starting to strain.

This is what happens when growth outpaces structure.
And it’s not your fault—most systems were never designed to scale your values.

At Co-Op, we don’t just fix what's broken.
We design the business beneath the business—so it can actually hold the weight of what you’ve built.

Structure isn’t stifling. It’s what makes freedom possible.

we co-operate... not co-opt.

we co-design... not top-down.

we co-create. not replicate.

we co-build. not bulldoze.

we co-elevate. not delegate & disappear.

we co-architect. not plug & play.

we co-lead. not command & control.

we co-align. not override.

we co-hold. not offload.

we co-liberate. not replicate the grind.

we co-operate... not co-opt. we co-design... not top-down. we co-create. not replicate. we co-build. not bulldoze. we co-elevate. not delegate & disappear. we co-architect. not plug & play. we co-lead. not command & control. we co-align. not override. we co-hold. not offload. we co-liberate. not replicate the grind.

What We Believe.

We believe the backend of your business should feel as powerful and intentional as the brand you’ve built on the front end.

We believe operations is a tool for liberation—not limitation.

Not just systems for systems’ sake—

But structure that scales your values, supports your team, and sustains your energy.

You didn’t build a business just to recreate broken systems.
You built it to do things differently—to create opportunity, share power, and build something that lasts.

But as you grow, the very structure meant to support your mission can start to strain it.
That’s where we come in.

At Co-Op, we help founders install systems that reflect their values—not replace them.
We partner with teams who care about culture as much as cash flow, and who know sustainability isn’t just about profit margins—it’s about people, pace, and possibility.

Because we’ve seen it too many times:

  • Brilliant businesses stuck in reactive mode

  • Strong teams spinning without clarity

  • Visionary leaders stretched too thin to lead

And we know: It’s not a founder flaw—it’s a structure gap.
One that can be solved.

When you stack the right systems, you recover time, profit, and purpose.
When your backend reflects your beliefs, your business doesn’t just grow—it holds.

We’re here to make that possible.
With clarity. With care. And with systems that scale without selling out.

Who We Work With

  • Our clients...

    are service-based founders and internal operators running companies between $250K–$2M+ in annual revenue.

    They’re not new. They’re not flaky. They’re not looking for another hustle hack.

    They’re the ones holding vision, team, and growth—while wondering why it still feels so heavy.

  • We work best with teams who...

    Have values they want to live by—not just post online

    Have a great product but aren’t quite in sustainable scale

    Want to stay profitable, and stay in integrity

    Care deeply about how they grow—not just how fast

  • We’re not the right fit for...

    Leaders who want quick fixes or plug-and-play blueprints.

    Hustle-only founders who optimize for speed over sustainability.

    Teams unwilling to shift how they operate to match where they’re going.

How We Help: STACKed Structure That Scales With You

We don’t believe in throwing more people or more tools at the problem. We believe in sequenced, sustainable structure—systems that evolve with your business and reflect your values.

That’s why we use STACK:

The Execution Framework for Regenerative Growth

STACK helps founders install the five foundational structures that make growth sustainable—and profitable:

  • Sustainable Strategy
      → Align priorities to capacity, not pressure.

  • Thoughtful Timing
      → Do the right things, in the right order.

  • Aligned Roles
      → Clarity in who owns what (and what they don’t).

  • Clear Commitments
      → Fewer, deeper moves—not scattershot to-dos.

  • Knowing & Noticing
      → Operational rhythm that spots issues before they break.

Meet the Operators Behind the Ops

This isn’t a faceless agency.
Co-Op is led by two operator-architects who’ve built
the backend for some of the most notable brands on the internet.

Together, we don’t just help you grow.
We help you scale without selling out.


  • Co-Founder

    Former COO of Master Brand Institute | Systems Architect | CEO Whisperer

    Sarah is the builder of core frameworks that have helped founders and right-hand leaders lead with clarity, not codependence—and build backend architecture that actually works. With a rare blend of precision and compassion, she translates vision into executable systems that scale.

  • Co-Founder

    Former President of Hello Seven | Strategic Operator | Vision-to-Execution Specialist

    With 10+ years in strategy and leadership, Brittany helped scale Hello Seven from multi-7 to 8 figures while leading a 30+ person team through complex reorgs, product pivots, and operational evolution. She sees patterns fast, builds systems that last, and leads from both structure and soul.

Trusted by Brands That Last

dream it

Sarah spent 10+ years at Master Brand Institute, guiding the company through economic downturns, major brand evolutions, and the unpredictable terrain of COVID. Her work helped hundreds of founders build brands rooted in who they are—not just what they sell.

build it

The companies we’ve supported don’t just grow. They scale with substance—and results that speak for themselves. Several have earned a spot on the Inc. 5000 list, some multiple years in a row —an honor fewer than 1 in 10 companies ever achieve once.

grow it

Brittany helped Hello Seven grow from $1M to 8 figures—through evolution, reinvention, and operational maturity. She supported the launch and scaling of more than a dozen digital and service-based products. In short: she didn’t just witness growth—she built the systems that sustained it.