The Profit Engine

Pulse Assessment

Discover your leadership lens and pinpoint where your operations need the quickest lift.

Behind the assessment.

  • Why this exists.

    Operations isn’t overhead—it’s the profit engine that lets founders and teams work with calm momentum.

    When revenue sits in the $250K – $2M “growth squeeze,” marketing can out-run the systems meant to deliver on those sales. Structure, however, can’t be one-size-fits-all. It has to flex to the way you lead, first liberating you, then rippling out to your team and clients.

    Profit Engine Pulse is your permission slip and clarity container. In one sweep it gives you a self-awareness boost (know your edge as well as your super-power) and an actionable ops map (one 45-minute micro-sprint to run this week).

  • Part A: Your Leadership Lens

    The Leadership Lens is your default pattern of thinking and leading—the way you instinctively make decisions, set pace, and move people toward a goal—when no one’s watching.

    Eight quick “which-feels-more-you?” scenarios reveal your natural leadership pattern.

    You’ll see:

    • A plain-language snapshot of your style.

    • One “watch-out” to keep speed from turning into drag.

    • Three bite-size Ops Gems, each with a first step you can take in under five minutes.

  • Part B: Your Momentum Stage

    Momentum Stage: a snapshot of your business’s current operating rhythm—the level of stability, flow, and team capacity you’re experiencing right now—which points to the single tension that, when eased, unlocks the next layer of sustainable growth.

    Fifteen rapid statements take the pulse of day-to-day work—direction, resources, rhythm—and place you on a simple map that shows today’s tension point and highlights one Quick-Start Move sized for your reality, not a generic to-do list.

    Run that move first, feel the drag lift, then circle back for the other plays when you’re ready to stack the next win.

How the assessment works.

  • Grab a quiet spot, silence notifications, and jot your name, revenue range, and team size. These details let us greet you personally and understand insights key to your stage of business.

  • Eight quick “which-feels-more-you?” moments reveal how you naturally steer the ship—whether through people, ideas, momentum, or systems. Answer on instinct; there’s no right or wrong, just a reflection that shows your strongest lens (and its tiny blind spot).

  • Fifteen rapid statements help you sense how things flow today:

    • Direction – Is everyone clear on the path?

    • Resources – Do projects move smoothly?

    • Culture – Does the team feel energised doing the work?

    Click, click, click—and the tool tallies where energy hums and where friction hides.

  • Hit Submit and an eight page report will be delivered to your inbox with:

    1. A portrait of your Leadership Lens—strengths you can lean on, edges to watch, and three bite-size Ops Gems you can run this week.

    2. A dashboard showing where direction, resources, and/or culture need a lift, mapped to one of four Momentum Stages.

    3. One hand-picked Quick-Start Move—a practical, 45-minute tactic matched to your stage.

Total time investment: eight minutes. No spreadsheets, no math—just clarity, confidence, and your very next step to lighter, faster growth.

Read the rulebook first:

  1. Find five to 10 quiet minutes. Mute notifications, close other tabs, and take a deep breath.

  2. Answer on instinct. Go with your first reaction—there’s no “best” answer.

  3. We do the math. When you hit Submit, the tool calculates your dominant Leadership Lens, your Momentum Stage, and your next moves will be delivered to your inbox.

Begin the assessment:

EMBED QUIZ HERE?